Aarti Arora



I received my Bachelor’s degree from St. Xaviers’ College (Ahmedabad, India) in English Literature, Phonetics and Psychology in 2007 and a Master’s degree in Communication Studies from Marshall University (Huntington, WV) in 2010.

Born and raised in a developing country like India, sustenance (food, clothing and shelter) is the bare necessity of a common man. In such conditions health care precautions and treatment tend to become secondary. It is well known that prevention is better than cure, but prevention is only possible when there is widespread awareness regarding the problem. Health Communication is ‘the way’ to connect effectively with people all across the globe, spread effective awareness about health issues and bring about a positive change in their lives.

For instance, in a country like India, it does not suffice writing on a cigarette box that, ‘cigarette smoking is injurious to health’ when 40% of the population is still illiterate. Thus, health communication campaigns have to be designed and maneuvered with utmost care keeping in mind the target audience, its culture and different persuasive techniques.